Roku announced Monday a new customer data program that will benefit advertisers by allowing the platform to help advertisers better reach their target audience. Roku will partner with the grocery store chain Kroger to test the tools at launch. “We believe that all TV ads will be targeted and measurable,” added Alison Levin, VP of […]
The post Roku Teams Up with Kroger for Customer Data Program appeared first on Cord Cutters News.
Source: Cord Cutters News