Sony Pictures Television announced the launch of two 24-hour Spanish language channels available on Vizio Smartcast. “Sony Canal Competencias” and “Sony Canal Comedias” will be geared toward the growing Hispanic market featuring a robust library of premium content.
Sony Canal Competencias channel will be dedicated to friendly competition series and gameshows that will test the competitors’ skills and knowledge. The channel debuts with “Escape Perfecto,” the Mexican adaptation of the hit SPT format “Raid the Cage.” With its fast-paced action and highly visual elements, couples complete trivia and physical challenges to haul prizes from a gigantic cage before the doors slam shut.
Sony Canal Comedias will be centered around comedies and dramedies for all generations, featuring fan favorite sitcoms such as “La Niñera” (“The Nanny”), “Quién Manda a Quien” (“Who’s the Boss”) and “Casados Con Hijos” (“Married… with Children”) and the Sony Channel hit “Los Caballeros Las Prefieren Brutas.”
“The US Hispanic audience is one of the most rapidly growing segments in the country. With these channels, whether it’s comedies or game shows, we are excited to have a new home for Sony Pictures Television’s diverse content offerings that appeal to multi-faceted, Spanish-speaking viewers,” said TC Schultz, EVP, Networks Operations, Programming & Strategy, Sony Pictures Television.
“The addition of Sony’s Competencias and Comedias channels to the VIZIO SmartCast line-up is an important move for us as we look to expand the entertainment options for our Spanish-speaking audience,” said Katherine Pond, VP of Business Development for VIZIO. “We remain committed to providing great “out of the box” content options for audiences to easily discover and tune in and have added a Spanish channel carousel within the free channels line-up on SmartCast.”
Stay tuned for news on more ad-supported Sony Pictures Television channels expected to launch later this year.
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