Today Tastemade announced the launch of “Tastemade en Español,” the network’s very first Spanish Language streaming TV channel. The new channel is home to hundreds of hours of lifestyle programming centered around food and travel, including Spanish-language Tastemade Originals and existing hit series with Spanish subtitles.
In addition to being a first for Tastemade, Tastemade en Español is also the first Spanish-language streaming TV channel in the lifestyle category on The Roku Channel.
“We are beyond excited to bring rich and inclusive Spanish-language lifestyle programming to U.S. viewers for the first time through the Tastemade en Español streaming TV channel,” said Celia Kakitani, Head of LATAM, Sales & Brand Partnerships at Tastemade. “As the premiere destination for inspiring lifestyle series and documentaries, Tastemade is delighted to serve our Spanish-speaking audience in the U.S. with premium programming in their local language. We have received an overwhelming response from partners about the launch, and look forward to working with them to bring high-quality content to viewers at home.”
“Tastemade has always been committed to diverse voices and untold stories from around the world, which is why the Tastemade en Español streaming TV channel is the perfect place to celebrate my culture and share my expertise,” said Tastemade Tastemaker Luciano ¨Laucha¨ Luchetti. “I’m thrilled to be a part of the launch of this channel, and to connect with new audiences who are equally passionate about global food and unique travel destinations.”
“At Roku, choice, value, and simplicity are at our core and we strive to deliver a great streaming experience to as many people as possible,” said Ashley Hovey, Director of AVOD Growth, at Roku. “We know there is a healthy consumer appetite for free, ad-supported Spanish-language entertainment. We’re very excited to be working with Tastemade en Español, bringing its vast library to The Roku Channel and delivering a streaming experience our users want and love.”
Tastemade en Español is now live and available in the U.S. on the Roku platform via The Roku Channel. It’s set to start streaming on VIZIO SmartCast and XUMO in the coming weeks
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Source: Cord Cutters News