This week, we got Quarter 4 results from cable companies,
and found out just how well two of the most popular new streaming services are
Here’s what happened in the world of cord cutting this week.
Looking back at some of the top stories this week.
Vidgo’s Promotional Offer Pays Off
Last month, Vidgo introduced a limited time offer, bringing
the cost of the live TV streaming service down to just $10/month for the first
two months. The promo paid off, with Vidgo sharing that they’ve seen “explosive
subscriber growth” in the past month.
Read more about why subscribers are choosing Vidgo here.
Another ‘Plus” Service is Coming to Town
You’ve heard of Disney+. You’ve been anticipating
Paramount+. You just finished celebrating the debut of Discovery+ days ago.
Now, another service has launched – Documentary+. The free service offers a curated collection of documentary
films from classics to new titles from top film festivals.
Read more about the newest ‘plus’ service here.
WWE Network Has a New Home
WWE Network will be available on Peacock with a paid
subscription, beginning in March. Viewers will get pay per view events,
original series, in-ring shows, and more WWE content as Peacock works toward adding
more sports content to its lineup.
Read more about the WWE on Peacock here.
What’s the latest on the industry?
Cable Subscriptions Continue to Drop
This week, we saw Q4 reports from four of the big names in
cable – Verizon, AT&T, Charter, and Comcast. All four saw declines in video
subscriber numbers for the quarter (though Charter saw overall growth for the
year) as more customers cut the cord.
…While New Streaming Services Continue to Grow
Along with sharing premium TV subscriber and revenue numbers
this week, Comcast and AT&T each reported on their newest additions to the
streaming world. Peacock has reached 33 million signups and HBO Max hit 17.2
million ‘activations’ with HBO and Max combined at 41.5 million subscribers in
And More Cord Cutters are on the Way
This week, market research firm Parks Associates released
research showing that 43% of broadband households in the US that are currently
paying for cable TV will switch to streaming this year. What’s causing the
switch? We can assume that future cord cutters will be swayed by some of the
same factors that caused cable customers to cut the cord last year – cost,
streaming service features, and promotional offers topped the list.
Read more about the Parks Associates report here.
The post Weekend Wrap-Up: Vidgo’s Promo Success, The Growth of Cord Cutting & More appeared first on Cord Cutters News.
Source: Cord Cutters News