CBS has rebranded its streaming news platform, including a name change from CBSN to CBS News Streaming, to showcase original reporting and some of the most well-known anchors from CBS News.
The CBS News Streaming Network includes live national streams, 13 local streams including a new CBS News Miami Streaming channel, and content from popular programs including 60 Minutes, 48 Hours, CBS Sunday Morning, Face the Nation with Margaret Brennan, CBS Evening News with Norah O’Donnell, CBS Mornings, and CBS Saturday Morning.
“We’re unlocking the power of CBS News – streaming the best of our reporting and storytelling on television to viewers everywhere,” said Neeraj Khemlani, president and co-head of CBS News and Stations. “From up-to-the-minute reporting from our new live news desk, signature interviews by Gayle King and Norah O’Donnell, adventures on CBS Sunday Morning and 60 Minutes, true crime on 48 Hours – and reporting out of Washington to Kyiv to Beijing – we’re delivering a 24/7 experience with quality journalism from the best news brands in the business.”
The streaming network will also give viewers new daytime programming including Here Comes the Sun, The Uplift, and On The Road with Steve Hartman.
“CBS News and Stations’ local streaming channels are growing at a rapid pace and will continue this year through the significant expansion of coverage in all of our markets, giving us an additional 15,000 hours of live local news per year by the end of 2022,” said Wendy McMahon, president and co-head of CBS News and Stations alongside Khemlani. “Our commitment reflects the relevance and importance of local news to audiences across the country. We are excited to launch CBS News Miami today and look forward to completing the rollout of our local streaming channels later this year when we debut CBS News Detroit. Unifying our brands and newsgathering resources positions us to deliver the best local-to-national-to global streaming news experience to our consumers however they want to watch.”
Source: Cord Cutters News