Today Cinedigm announced its partnership with free ad-supported Canela.TV to bring a Spanish language version of the MyTime Movie Network to the streaming platform. The network is designed with content for women of all ages and will feature films spanning all genres at launch, including dramas, thrillers, rom-coms, holiday movies and more.
“This is an important partnership that illustrates how we are aggressively expanding our channel offerings into new languages that can be distributed widely across Spanish language audiences domestically and worldwide,” said Tony Huidor, Cinedigm’s General Manager of Digital Networks. “Given Canela Media’s expertise in multicultural marketing and advertising, we are excited to grow our channel portfolio to support high-quality content that can be targeted at Spanish-language audiences in order to meet the needs of our ad partners.”
MyTime Movie Network is free and has been seen by a combined number of more than 20 million viewers. With this partnership, Cinedigm is also utilizing Canela’s expertise in Spanish language advertising as a demand partner to help sell advertising across their channel business.
“One of our goals for Canela.TV was to bring free, high-quality programming to Hispanic viewers and we are confident that our partnership with Cinedigm will bring us closer to achieving this vision,” said Isabel Rafferty, founder and CEO of Canela Media. “We look forward to adding their programming to our platform and leveraging our insights and viewer data to help them connect with U.S. Latinos in a relevant and effective manner.”
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Source: Cord Cutters News