The wait is finally over. Roku announced today that HBO Max will be rolling out to Roku devices tomorrow, December 17.
“We believe that all entertainment will be streamed and we are thrilled to partner with HBO Max to bring their incredible library of iconic entertainment brands and blockbuster slate of direct to streaming theatrical releases to the Roku households with more than 100 million people that have made Roku the No. 1 TV streaming platform in America,” said Scott Rosenberg, Senior Vice President, Platform Business, Roku. “Reaching mutually beneficial agreements where Roku grows together with our partners is how we deliver an exceptional user experience at an incredible value for consumers and we are excited by the opportunity to deepen our longstanding relationship with the team at WarnerMedia.”
“HBO Max is an incredible product with an unparalleled content offering that puts the consumer at the center, and we’re thrilled that Roku users will be able to experience all the great stories HBO Max has to offer,” said Tony Goncalves, Chief Revenue Officer, WarnerMedia. “We’re breaking new ground in the months ahead, and we can’t wait to work with our longtime partners at Roku to build on our past successes and bring HBO Max’s best-in-class quality entertainment to Roku’s large and highly engaged audience.”
The news comes just in time for Roku users to watch Wonder Woman will premiere on HBO Max on Christmas day, December 25, the same day the film premieres in theaters. Additionally, in 2021, each film in Warner Bros. slate will debut on HBO Max in the U.S. concurrently with its theatrical release and will be available to stream exclusively for one month.
HBO Max launched on May 27, without availability on Roku or Amazon Fire TV devices. Even without apps on the two most popular streaming platforms, HBO Max reached 8.6 million subscribers in Q3. The deal with Roku follows a deal between HBO and Amazon to bring HBO Max to Fire TV devices just last month.
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Source: Cord Cutters News