While Roku may not be physically at the Consumer Electronics Show (CES) in Las Vegas again this year, we still have some exciting Roku TV news that we wanted to share with you in advance of the virtual show next week!
First, we are excited to share that the Roku OS is the No. 1 smart TV OS sold in the U.S. and Canada according to NPD’s Weekly Retail Tracking Service. Roku TV held 38% of market share in the US and 31% in Canada, based on available data to date through December 26, 2020, maintaining the lead spot in both regions*!
With this new claim, we are incredibly proud to power the most frequently purchased smart TVs in the United States and Canada. Every day we work to ensure our customers have the best TV experience and that means – ease of use, choice, endless entertainment and great value! Also, with the Roku TV reference design, our TV partners can easily and cost effectively build and sell best-in-class smart TVs at competitive price points that consumers love.
Some other announcements we are excited to share:
Roku TV Ready Wireless Soundbar
Expanding the Roku TV Ready ecosystem further, Roku today unveiled a new wireless reference design for consumer electronics brands. This new design uses Roku’s proprietary audio technology to connect the soundbar seamlessly with any Roku TV model wirelessly. It will offer impressive audio and video synchronization, have simple to set-up without the clutter of cords and can be controlled by one Roku TV remote. Even better, you can place it anywhere in the room!
The new reference design will enable our partners to build and sell wireless soundbars under their own brand. TCL is expected to launch the first wireless soundbar and will announce device specifics at their CES 2021 event on Jan. 12
Expansion of Roku TV Ready program in U.S. and to International markets
In the United States, Element joins the Roku TV Ready program and will launch a 2.0 Roku TV Ready Soundbar and 2.1 Roku TV Ready Soundbar + Subwoofer later this month. Element joins TCL, Hisense, Enclave, Sound United & Bose who all released Roku TV Ready certified audio products in the U.S. in 2020. Additionally, Roku aims to expand the availability of Roku TV Ready program internationally and will announce partners and products by country at a later stage.
OEM TV brands and consumer electronics companies interested in learning more about Roku TV and the Roku TV Ready program in the U.S. and abroad can contact OEM@roku.com.
*Source, US & Canada: The NPD Group, Inc., Weekly Retail Tracking Service, U.S. & Canada, LCD TV, Software Service Name, Smart TV: Web Browser Only, Apps and Web Browser, Apps Only, based on unit share, Jan. 5, 2020 – Dec. 26, 2020 combined.
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Source: Official Roku Website